Luxe Absorbent Towel
A hair towel like no other that is gentle on cuticles and dries hair more quickly than conventional towels.
Using a state-of-the-art weaving technique and top-shelf fabrics, our LUXE ABSORBENT TOWEL offers unmatched absorbency, mitigates cuticle damage from friction while drying, and significantly reduces the time you need to spend with a hair dryer.
Rather than a nuisance to endure, your time spent drying your hair can be made relaxing - something to savor at the end of a long day.
Your haircare lifestyle transformation can begin with a simple step. We invite you to experience that with the LUXE towel.
To best maintain the towel’s effectiveness:
- Use fabric softener sparingly, as it will deteriorate the fiber coating and weaken absorbency
- Should any of the towel’s fibers become loose or unfastened, cut them at the base with scissors. This will not impact the other fibers
Dimensions
Hair Towel 47.2” x 13.3”
Bath Towel 47.2" x 23.6"
Comfortably and thoroughly envelops hair of all lengths
NO FRICTION, NO DAMAGE TO YOUR HAIR.
After a bath, the cuticles of wetted hair are particularly stusceptible to damage caused by the friction from drying with a towel. With our specially-made towel, simply wrap it around your head and let the ultra-absorbent fibers dry your hair gently.
As Seen In
Super Zero, a special yarn developed using a world-first process
Using SUPER ZERO, a state-of-the-art weave and premium fibers, our LUXE ABSORBENT HAIR TOWEL offers unmatched absorbency, mitigates cuticle damage from friction, and significantly reduces the time needed for the hair dryer.
What gives this towel high absorbency
“Super Zero” is a unique fabric developed using a cutting-edge process. By interweaving cotton yarns with special water-soluble yarns, which dissolve upon being soaked, the fabrication process leaves significant air pockets between the remaining threads. These air pockets give the yarn plentiful room to expand, twist, and stretch, and in turn give the resulting towel unmatched absorbency, quick-drying properties, and softness.
Made in Imabari, the mecca of towel in Japan
Imabari, the mecca of towels in Japan, has more than 120 years of history in tapestry production. The craftsmanship passed down from generation to generation and the rigorous quality inspections produce towels of unparalleled quality.
craftmanship
Imabari towel has its own quality inspection method. For example, there is the “five-second rule.” This checks whether a towel sinks after it is placed on water within five seconds. This is a unique inspection used in the area to guarantee “water absorbance” that is characteristic of imabari towel.