Amazing Absorbency
What gives this towel high absorbency
Our towels are made with “Super Zero,” a unique fabric developed using a cutting-edge process. By interweaving cotton yarns with special water-soluble yarns, which dissolve upon being soaked, the fabrication process leaves significant air pockets between the remaining threads. These air pockets give the yarn plentiful room to expand, twist, and stretch, and in turn give the resulting towel unmatched absorbency, quick-drying properties, and softness.
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A unique towel designed to alleviate the nuisances of post-bath hair drying. The daily routine of drying hair post-bath is a time-consuming chore that many find troublesome.
Moreover, wet hair is easier to damage, and this is exacerbated by the friction produced when wiping your hair with a towel, leading to peeling cuticles.
Using a state-of-the-art weave and premium fibers, our LUXE ABSORBENT TOWEL offers unmatched absorbency [not seen in other towels], mitigates cuticle damage from friction, and significantly reduces the time needed for the hair dryer.
A unique towel designed to alleviate the nuisances of post-bath hair drying. The daily routine of drying hair post-bath is a time-consuming chore that many find troublesome.
Moreover, wet hair is easier to damage, and this is exacerbated by the friction produced when wiping your hair with a towel, leading to peeling cuticles.
Using a state-of-the-art weave and premium fibers, our LUXE ABSORBENT HAIR TOWEL offers unmatched absorbency [not seen in other towels], mitigates cuticle damage from friction, and significantly reduces the time needed for the hair dryer.
Your haircare lifestyle transformation can begin with a simple step. We invite you to experience that with the LUXE towel.
To best maintain the towel’s effectiveness:
- Use fabric softener sparingly, as it will deteriorate the fiber coating and weaken absorbency
- Should any of the towel’s fibers become loose or unfastened, cut them at the base with scissors. This will not impact the other fibers
Dimensions: 47.2” x 13.3”
Comfortably and thoroughly envelops hair of all lengths